Modelo

Modelo Especial, a pilsener type beer, was introduced to the market in 1966. Today it is sold in glass bottles as well as cans, which are having an increasing demand due to consumer preferences, making Modelo Especial the leader in the can segment in Mexico.

This dark vienna-munich type beer has had extraordinary acceptance in international markets. Exports to the U.S. began in the early 80´s, and have since attained great success in Europe, Australia, Central and South America.